Opini8 SaaS


An end-to-end Social media Analytics Pipeline which gives unbelievable insights from unstructured data with the help of Natural language processing.

The Overview


Amidst social media noise, where x amount of data is created and put out every second, the biggest challenge was to stand out from the clutter and to reach the right people. The biggest questions were :

How to reach the target audience?
What content should be promoted ?
At what time should the content be put out there so that it reaches the maximum number of the people.

HOW OPINI8 HELPS


Opini8 is an An End-to-End Analytics Pipeline For Social and Print Media which Analyses gross public sentiment on social media platforms.

  • EXPLORING AUDIENCE OPINION
    • Intent analysis of social media content
    • Explore key audiences/ influencers
    • Identify and evaluate Mass opinion
    • Digital Campaign management
  • PRE-RELEASE ANALYTICS
    • Know your revenue from digital engagements
    • Optimize your Product Launch date
    • Marketing Insights
  • INTELLIGENT FORECAST MACHINE
    • Expenses vs Investment forecast
    • Get to know: Ways to Higher ROI(Insights)
    • Optimize and Channelize Marketing efforts
  • Trend Analysis

    Understanding demand helps to get better ROI with mood of audience, in genre, cast and other things.

  • Forecast Business Targets

    This is basic need of all movie makers to know what they are going to earn.

  • Targeted Campaign

    Setting up right campaign to right audience with successful engagement, with budget isn’t anymore challenge.

VIEW CASE STUDY



Product Features


Intent & Sentiment Analysis

Subjective view of a person or an organization to a particular topic Predicting & Forecasting the impact.


Entity analysis

People, Organizations, Objects, Events and the relationships between them.


Feature Analysis

Inherent characteristics that are significant for a particular analytical perspective (e.g. land coverage in satellite imagery)